Cultural differences

Culture is an integrated pattern of human knowledge, belief, and behavior that depends upon the capacity for symbolic thought and social learning.

“Differences between cultures play a very important role in teaching English. Teachers will often work on role plays, teach structures, etc. that mirror the exchanges of their own society rather than that of the society in which they are teaching. While it is true that teachers should encourage students to learn to speak English as it is spoken in an English speaking country, it is equally true that the more teachers are aware of cultural differences the better they can help students understand – and use – English in native speaking countries.” – By Kenneth Beare, About.com Guide

Here is an example (shocking to many) of an advertising from the language school Soesman Language Institute produced by a well know advertising agency PMSvW-Young & Rubican. The approach is simple: shock people through comedy. Would it be an efficient way to advertise a language school in Brazil?

Just to make it clear, the statement above and the video do not represent our point of view on cultural differences on language acquisitions.

PS. Watch at your own risk.

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