As the official translator for Cannes Lions International Festival of Creativity in Brazil – through their official representative the newspaper O Estado de S. Paulo – I have seen and translated hundreds of award winning ads in the past 12 years. I have laughed, cried, stopped to think, got mad and happy. Some ads touched my heart, others my soul, many have made no difference, others gave me a good laugh .

“Funeral” is a TV commercial launched in 2008 by the Ministry of Community Development, Youth and Sports (MCYS) and directed by the critically acclaimed and award winning film director Yasmin Ahmad, which looks at relationships in a different light, through a woman at her husband’s funeral.

Ultimately, the TVC celebrates the beautiful imperfections that make a relationship perfect. This is fresh off MCYS latest Viewers’ Choice 2008 win for last year’s Family TVC which promotes the importance and value of family bonding. Family Singapore MCYS Youth Commercial.

Call it cheesy, as some have done, or not… Yet, there is a valuable lesson to be learned here.

I have not yet had the pleasure of translating any of Yasmin’s work… Yasmin Ahmad, who touched many hearts and minds with her distinctly down-to-earth Malaysian productions passed away on July 25, 2009, after suffering a stroke and brain haemorrhage. She was 51. RIP

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