Lady Gaga Tops Celebrity 100 List

The Queen Monster’s $90 million in earnings and mastery of social media pushed her past perennial winner Oprah Winfrey. Not that Oprah’s doing badly.

LOS ANGELES — The men and women on our annual Celebrity 100 list–the most powerful people in the entertainment business this year–earned $4.5 billion over the last 12 months by starring in films, playing basketball, walking the catwalk and more. But they also rose to the top by garnering influence.

These days that means mastering social media. Lady Gaga topples Oprah Winfrey from her No.1 spot on our list, which she’s given up for only the third time in seven years. Gaga is there not just because of the $90 million she earned with a monster tour, but also because of her 32 million Facebook fans and 10 million Twitter followers–aka Little Monsters–who helped move 1 million digital downloads of her recent single “Born This Way” in only five days. They’re also happy to buy the MAC makeup, Monster headphones and Virgin Mobile phones she features in her videos.

Oprah doesn’t fall far though. The daytime talk maven, who earned $290 million last year, comes in second. Winfrey’s earnings sank $25 million partially due to a reduced payday at SiriusXM. She still earns big from her syndicated show and from the stars she’s spawned, including Dr. Phil (No. 18) Rachael Ray and Dr. Oz. Winfrey’s earning power will take a bigger hit next year, when her syndicated show ends and she concentrates all her efforts on the struggling OWN network.

Maybe it would help if Oprah took a lesson from No. 3 Justin Bieber. The Biebs debuts on our list at the tender young age of 17, with $53 million earned over the last 12 months thanks to concerts, music sales and a 3-D documentary movie that grossed $100 million at the global box office. If this were 10 years ago Bieber would still be paying his dues in small clubs and schools, but thanks to the Internet, he’s a sensation. His first hit song, “Baby,” has been viewed 500 million times, a YouTube record.

Reality TV it girl Bethenny Frankel is another newbie worth noting. Famous for her newest hit show, Bethenny Ever After, she’s used the small-screen platform to promote her Skinnygirl brand, helping her earn $55 million this year. She joins our list in 42nd place. Her entrepreneurial prowess–she sold her Skinnygirl Cocktails to Fortune Brands ( FOPRA – news – people ) and nabbed a $100 million cut of the deal paid out over multiple years–also put her on the cover of our magazine this week.

The Celebrity 100, which includes film and television actors, TV personalities, models, athletes, authors, musicians and comedians, is a measure of entertainment-related earnings and media visibility (exposure in print, television, radio and online). We also measure social media power by looking at each celebrity’s presence on Facebook and Twitter. The earnings consist of pretax income between May 1, 2010, and May 1, 2011. Management, agent and attorney fees are not deducted. Forbes has been publishing the list annually since 1999.

Despite problems on and off the golf course, Tiger Woods still makes the top 10, ranking sixth with $75 million in annual earnings. Woods hasn’t won a tournament since the revelation of his marital infidelities in 2009, and he recently withdrew from The Players Championship. But he still commands $3 million a pop for overseas appearances, and collects money from his remaining sponsors, Nike ( NKE – news – people ) and Electronic Arts ( ERTS – news – people ).

Browse The List Net Worth Calculated May 2011
Rank Name Pay Money
Rank
TV/Radio
Rank
Press
Rank
Web
Rank
Social
Rank
1 Lady Gaga Lady Gaga $90 M 8 3 2 1 1
2 Oprah WinfreyOprah Winfrey $290 M 1 1 7 13 13
3 Justin BieberJustin Bieber $53 M 24 4 8 2 3
4  U2U2 $195 M 2 59 10 16 17
5 Elton JohnElton John $100 M 7 18 19 28 54
6 Tiger WoodsTiger Woods $75 M 14 6 5 40 38
7 Taylor SwiftTaylor Swift $45 M 33 14 45 6 6
8 Bon JoviBon Jovi $125 M 4 63 49 44 12
9 Simon CowellSimon Cowell $90 M 8 22 17 62 74
10 LeBron JamesLeBron James $48 M 29 2 6 27 20
11 Angelina JolieAngelina Jolie $30 M 61 16 12 4 71
12 Katy PerryKaty Perry $44 M 38 20 15 3 4
13 Johnny DeppJohnny Depp $50 M 27 33 20 22 26
14 Kobe BryantKobe Bryant $53 M 24 24 14 34 18
15 Leonardo DicaprioLeonardo Dicaprio $77 M 12 55 27 45 40
16 Black Eyed Peas Black Eyed Peas $61 M 20 41 31 16 11
17 Donald TrumpDonald Trump $60 M 22 5 38 15 57
18 Dr. Phil McgrawDr. Phil Mcgraw $80 M 11 30 73 80 48
19 Tyler PerryTyler Perry $130 M 3 71 83 82 27
20 Paul McCartneyPaul McCartney $67 M 18 45 25 47 52
21 Jennifer AnistonJennifer Aniston $28 M 64 25 39 19 78
22 Steven SpielbergSteven Spielberg $107 M 6 68 42 61 85
23 Rush LimbaughRush Limbaugh $64 M 19 19 69 71 56
24 Ryan SeacrestRyan Seacrest $61 M 20 32 78 70 29
25 Roger FedererRoger Federer $47 M 30 48 1 64 23
26 Howard SternHoward Stern $76 M 13 46 85 56 60
27 James CameronJames Cameron $70 M 15 57 37 53 77
28 Charlie SheenCharlie Sheen $40 M 39 11 76 69 30
29 Beyonce KnowlesBeyonce Knowles $35 M 47 23 23 7 8
30 Glenn BeckGlenn Beck $40 M 39 9 41 51 42
31 Ellen DeGeneresEllen DeGeneres $45 M 33 35 60 51 21
32  UsherUsher $46 M 32 65 63 10 9
33 David LettermanDavid Letterman $45 M 33 10 50 60 79
34  MuseMuse $35 M 47 26 24 16 14
35 David BeckhamDavid Beckham $40 M 39 69 11 26 16
35 Phil MickelsonPhil Mickelson $47 M 30 36 13 85 88
37 James PattersonJames Patterson $84 M 10 96 80 92 49
38  Jay-ZJay-Z $37 M 45 37 32 32 19
39 Jerry BruckheimerJerry Bruckheimer $113 M 5 94 87 87 86
40 Jerry SeinfeldJerry Seinfeld $70 M 15 50 86 86 94
41 Adam SandlerAdam Sandler $40 M 39 42 62 63 10
42 Bethenny FrankelBethenny Frankel $55 M 23 85 99 78 53
43 Cristiano RonaldoCristiano Ronaldo $38 M 44 84 4 24 5
44 Sandra BullockSandra Bullock $15 M 85 17 53 90 98
45 Brad PittBrad Pitt $20 M 74 33 22 22 73
46 Rafael NadalRafael Nadal $31 M 58 29 3 35 24
47 Christopher NolanChristopher Nolan $53 M 24 80 48 97 82
48 Brad PaisleyBrad Paisley $40 M 39 39 84 83 41
49 Alex RodriguezAlex Rodriguez $35 M 47 27 28 74 75
50 Jennifer LopezJennifer Lopez $25 M 71 15 33 14 28
51 Toby KeithToby Keith $50 M 27 78 89 88 51
52 Sean Diddy CombsSean Diddy Combs $35 M 47 51 66 29 31
53 Robert PattinsonRobert Pattinson $20 M 74 57 47 9 45
54 Dick WolfDick Wolf $70 M 15 99 100 99 99
55 Tom BradyTom Brady $31 M 58 21 26 66 65
56 Jay LenoJay Leno $32 M 56 7 52 59 69
57 Dwyane WadeDwyane Wade $26 M 69 8 21 38 33
58 Tom HanksTom Hanks $35 M 47 64 55 57 43
59 Dwight HowardDwight Howard $28 M 64 12 54 35 34
60 Gisele BundchenGisele Bundchen $45 M 33 89 90 42 68
61 Tim McgrawTim Mcgraw $35 M 47 49 79 81 37
62 Lionel MessiLionel Messi $32 M 56 88 9 48 22
63 Kristen StewartKristen Stewart $20 M 74 70 51 11 58
64 Reese WitherspoonReese Witherspoon $28 M 64 67 72 33 67
65 Will SmithWill Smith $36 M 46 62 61 49 95
66 Robert Downey JrRobert Downey Jr $31 M 58 56 44 54 81
67 Mark BurnettMark Burnett $45 M 33 90 92 98 100
68 Ben StillerBen Stiller $34 M 55 74 64 73 35
69 Derek JeterDerek Jeter $29 M 63 53 43 79 64
69 Julia RobertsJulia Roberts $20 M 74 43 36 43 62
71  EminemEminem $14 M 88 28 30 5 2
72 Peyton ManningPeyton Manning $26 M 69 31 40 75 63
73 Sarah Jessica ParkerSarah Jessica Parker $30 M 61 77 58 46 76
74 Mark WahlbergMark Wahlberg $28 M 64 60 57 25 84
75 Natalie PortmanNatalie Portman $8 M 99 13 16 20 66
76 Kanye WestKanye West $16 M 84 44 46 8 15
77 Chuck LorreChuck Lorre $35 M 47 76 88 93 97
78 Danielle SteelDanielle Steel $35 M 47 100 94 95 59
79 Stephen KingStephen King $28 M 64 81 67 58 44
80 Maria SharapovaMaria Sharapova $24 M 72 87 34 67 32
81 Cameron DiazCameron Diaz $18 M 83 40 35 30 83
81 Eva LongoriaEva Longoria $13 M 90 47 68 37 36
83 Heidi Klum Heidi Klum $20 M 74 73 75 39 55
84 Serena Williams Serena Williams $12 M 94 38 18 65 39
85 Lil Wayne Lil Wayne $15 M 85 79 77 12 7
86 Venus Williams Venus Williams $13 M 90 52 29 76 46
87 Steve Carell Steve Carell $15 M 85 61 59 72 50
88 Jeff Dunham Jeff Dunham $20 M 74 97 97 89 25
89 Katherine Heigl Katherine Heigl $19 M 82 75 70 50 87
90 Stephenie Meyer Stephenie Meyer $21 M 73 95 71 55 90
91 Larry The Cable Guy Larry The Cable Guy $20 M 74 86 98 96 61
92 Tina Fey Tina Fey $13 M 90 54 65 68 80
93 Courteney Cox Courteney Cox $7 M 100 66 82 21 92
94 Kate Moss Kate Moss $13 M 89 93 56 31 72
95 Ray Romano Ray Romano $20 M 74 91 96 100 96
96 Danica Patrick Danica Patrick $12 M 94 72 74 77 70
97 Hugh Laurie Hugh Laurie $9 M 97 82 81 84 47
98 Mark Harmon Mark Harmon $13 M 90 92 93 94 91
99 Teri Hatcher Teri Hatcher $9 M 97 83 91 41 93
100 Mariska Hargitay Mariska Hargitay $10 M 96 98 95 91 89

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