McDonald’s global slogan in Brazil is not a literal translation, and it is a success

  The campaign with the slogan “I’m lovin‘ it” was launched in 2003 in Munich, Germany. This was McDonalds’ first global campaign and was aimed at retaining their customers around the world and define a brand positioning. For the ones that are not familiar with the subject “how-to-make-advertising”, here’s some basic concepts, explained in a dynamic way:… Read More