You Are What You Eat: Why Do Male Consumers Avoid Vegetarian Options?

Why are men generally more reluctant to try vegetarian products? According to a new study in the Journal of Consumer Research, consumers are influenced by a strong association of meat with masculinity. (Credit: © Subbotina Anna / Fotolia) ScienceDaily — Why are men generally more reluctant to try vegetarian products? According to a new study… Read More