Strategic management is the way in which the organization “gives life” to their strategic planning in language T&D allowing, if necessary, adjustments and realignments to achieve their vision. BIRD GEI offers a complete solution package for strategic management in languages T&D. However, a good strategy is only as important as its execution. Our management models for the implementation of the strategy take into account performance and strategic indicators which are focused on results.

BIRD GEI can help your organization:

  • to determine the most appropriate strategic management model in accordance to your organizational culture
  • to develop or review standards and investment policies, incentives, procedures and goals
  • to develop your BSC-l, the Balanced Scorecard for languages
  • with support to the HR and all stakeholders

WHY CHANGE THE STRATEGIC MANAGEMENT?
The exchange and transfer of knowledge, experiences and best practices will enable your company to acquire an strategic vision and expertise, available throughout the process.

Organizations end up setting aside professionals with significant expertise, but who do not have the level of language proficiency required for their function.

The perception of a second, and even a third language, as an important development tool has also led some organizations to invest in resources that increase the effectiveness and return on investment in language acquisition.

 

FAQs

Is BIRD GEI a language school?
No. Bird GEI operates as a corporate language consulting and language program management firm. We do not function as a traditional language school. Our role is to support organizations through diagnostics, governance, and performance measurement of corporate language programs, rather than delivering standardized language courses.

Does BIRD GEI provide language assessments?
Yes. Bird GEI provides comprehensive language proficiency assessments for professionals, teams, and candidates. Our assessments evaluate speaking, listening, writing, and grammatical competence in professional and organizational contexts, supporting data-driven decision-making in HR, L&D, and Talent Acquisition.

How does BIRD GEI measure results in language programs?
Bird GEI measures results through defined performance indicators, proficiency benchmarks, and ongoing monitoring aligned with business objectives. Our approach connects language competence to professional performance and organizational outcomes, allowing companies to evaluate effectiveness and return on investment in language programs.