In Brazil, fewer than 3% of professionals communicate fluently in English, and approximately 35% of employees enrolled in company-sponsored language programs fail to achieve even minimum learning objectives. Many continue receiving sponsorship year after year without demonstrating measurable progress, often without either the employee or the sponsor being aware of the lack of results. This situation not only frustrates learners who move from one course to another but also leads many sponsors to question the value of an investment that is essential for employee development.

The BIRD GEI Language Proficiency Assessment is a strategic management tool that provides reliable, accurate, standardized, and impartial indicators of each candidate’s language proficiency, whether for workforce mapping or for measuring learning progress (Learn More about the Balanced Scorecard for Languages).

Our assessment follows a comprehensive 360° approach, evaluating both receptive skills (grammar, vocabulary, and listening/reading comprehension) and productive skills (writing and speaking) across all relevant contexts: personal, professional, cultural, and social.

The BIRD GEI Language Proficiency Assessment is the ideal solution for organizations seeking measurable learning outcomes. The assessment report, together with the accompanying management tools, provides all stakeholders with a comprehensive view of language development, detailed insights into each individual competency, and, most importantly, clear guidance for improvement. This enables organizations to maximize focus and available resources, achieving the highest possible return on investment while reducing costs and improving the effectiveness of language management programs. Productivity increases—and everyone benefits.

CEFR

BIRD GEI was one of the first consulting firms in Brazil to adopt the Common European Framework of Reference for Languages (CEFR). The CEFR provides an internationally recognized framework for describing language proficiency and facilitates comparisons among different qualification systems, language tests, and certifications worldwide.

To better meet the needs of the Brazilian corporate market, BIRD GEI adapted the CEFR by introducing a point-based scoring system instead of relying solely on proficiency labels. This approach makes performance indicators, objectives, and results easier to understand while providing greater precision and eliminating subjective interpretation.

Reliability

Our assessments are designed according to rigorous standards of independence, objectivity, and clarity. Our examiners and consultants undergo continuous training and professional development through centralized and regional seminars. These quality assurance procedures enable us to achieve a high degree of reliability while maintaining the unavoidable margin of error inherent in any assessment within very narrow and acceptable limits.

Respect for Individual Differences

Our assessments are developed by a multidisciplinary team following the principle of “Think Globally, Act Locally.” They take into account the cultural characteristics and realities of Brazilian professionals, ensuring fairness and relevance throughout the evaluation process.

Customized Solutions

Assessments are conducted on demand, either at the client’s premises or remotely, both in Brazil and internationally. The evaluation structure for each organization is customized and developed jointly with the Human Resources department to meet its specific objectives and requirements.

Delivery Formats

Assessments can be administered through multiple platforms, including the Internet, corporate intranets, printed materials, on-site sessions, or remote testing environments.

E2B – Education to Business

In addition to the Language Proficiency Assessment Report, each participant receives a Language Passport and a set of professional development tools, including the Executive Guide to Language Development Criteria and the Self-Assessment Guide. These resources help professionals better understand their strengths, identify development priorities, and apply their language skills more effectively in business environments.

Optional: Executive Coaching

When individualized feedback is required, the assessment may be complemented by a one-on-one Executive Coaching session. This personalized debrief provides participants with detailed guidance, practical recommendations, and a clear roadmap for their ongoing language development. Learn More about Executive Coaching