It’s Halloween time!
We’ve come a long way since the dark days of Fall 2020. In fact, this year will see the highest percentage of people celebrating Halloween since 2018, according to the National Retail Federation.
Per-Person Halloween Spending Drops a Buck or Two This Year
2021 was historic for Halloween because it was the first year per-person spending on Halloween stuff pushed past the $100 mark. The average Halloween fan planned to spend $102.74 last year. This year, that amount holds steady (it’s $100.45 this year), but overall spending on Halloween is up from $10.1 billion in 2021 to $10.6 billion this year.
In fact, with the exception of Greeting Cards, the most popular spending categories for happy Halloweeners have each seen significant growth in sales since 2019.
- Candy sales are up 21 percent, from $2.6 billion in 2019 to $3.1 billion this year
- Home decor sales are up 30.7 percent, from $2.6 billion in 2019 to $3.4 billion this year
- Costume sales are up 13 percent, from $3.2 billion in 2019 to $3.6 billion this year
Check out this 👇 infographic for more ideas. You’ll see the stats and the Halloween trends.