Na hora de aprender um idioma: será que os homens são de Marte e as mulheres de Vênus?

As mulheres aprendem idiomas de forma diferente? Será que elas são melhores do que os homens no aprendizado? É perigoso proclamar qualquer característica como sendo radicalmente masculina ou feminina, mas será que há alguma verdade por trás dessa teoria?     Quando se trata de educação, as mulheres certamente têm recuperado terreno perdido: atualmente superam… Read More

McDonald’s global slogan in Brazil is not a literal translation, and it is a success

  The campaign with the slogan “I’m lovin‘ it” was launched in 2003 in Munich, Germany. This was McDonalds’ first global campaign and was aimed at retaining their customers around the world and define a brand positioning. For the ones that are not familiar with the subject “how-to-make-advertising”, here’s some basic concepts, explained in a dynamic way:… Read More

Business card creativity

With the emphasis placed on networking these days, it’s more important than ever to stand out of the crowd.A creative business card definitely won’t ensure your success, but it sure can help! It can make all the difference in the first impression that you have on someone, or whether or not you leave an impression… Read More

Happy Saint Patrick’s Day! (Origin)

Saint Patrick’s Day or the Feast of Saint Patrick (Irish: Lá Fhéile Pádraig, “the Day of the Festival of Patrick”) is a cultural and religious holiday celebrated on 17 March. It is named after Saint Patrick (c. AD 385–461), the most commonly recognized of the patron saints of Ireland. Saint Patrick’s Day was made an official feast day in the early seventeenth century and is observed by the Catholic Church,… Read More

Confusing words: Maybe or May Be

“Maybe” is an adverb that means “perhaps.” (Use “maybe” if you can replace it with “perhaps.”). “May be” is a verb phrase that expresses possibility. We use it to talk about something that has a chance of happening.

Happy International Women’s Day

International Women’s Day has been observed since in the early 1900’s, a time of great expansion and turbulence in the industrialized world that saw booming population growth and the rise of radical ideologies.   1908 Great unrest and critical debate was occurring amongst women. Women’s oppression and inequality was spurring women to become more vocal… Read More

Happy International Women’s Day: Funny Women Quotes

Ok girls, let’s face it, without you there would be nothing. Congrats on your day. A little humor now, since we have already posted our serious tribute. And no harm meant, some of these quotes are pretty good.  To generalize on women is dangerous. To specialize on them is infinitely worse.  I hate women because… Read More