Politically correct English

As we progress in the 21st century, more and more everyday English terms are considered offensive. Although there are many categories in which words have been changed such as racial and ethnic groups, age, ilness and disabilities, and sexual preferences, among others, it is in gender that these changes are more noticeable: Gender is an… Read More

The Blonde Stereotype

I have always wondered about the origin of blonde jokes. All women I know, despite of their hair color, are pretty smart! So, with a little help from Wikipedia, here it is: The blonde stereotype, the stereotypical perception of blond-haired women, has two aspects. On one hand, over the history, blonde hair in women has… Read More

Fun with words: 100 ways to say “good”

  ɡo͝od/ adjective adjective: good; comparative adjective: better; superlative adjective: best 1. to be desired or approved of. “we live at peace with each other, which is good” synonyms: healthy, fine, sound, tip-top, hale and hearty, fit, robust, sturdy, strong,vigorous More antonyms: poor, ill pleasing and welcome. “she was pleased to hear good news about him” expressing approval. “the play had good reviews” 2. having the qualities… Read More

Automaton

Pierre Jaquet-Droz (1721–1790) was a Swiss-born watchmaker of the late eighteenth century. He lived in Paris, London, and Geneva, where he designed and built animated dolls, or automata, to help his firm sell watches and mechanical birds. His astonishing mechanisms fascinated the kings and emperors of Europe, China, India, and Japan. Some consider these devices to be the oldest examples of the computer. The Writer has… Read More

Qual o preço dos erros em inglês para você ou sua empresa?

Em uma época de exposição global e conectividade instantânea, erros na comunicação escrita podem causar um impacto extremamente negativo sobre a percepção dos consumidores de uma marca. Mensagens pouco claras e confusas sugerem baixa capacidade de comunicação e falta de atenção aos detalhes, reduzindo sua credibilidade e posicionamento no mercado. Embora não exista uma associação… Read More

You can do it: coffee

The origin and history of coffee dates back to the 10th century, and possibly earlier with a number of reports and legends surrounding its first use. The native (undomesticated) origin of coffee is thought to have been Ethiopia. The earliest substantiated evidence of either coffee drinking or knowledge of the coffee tree is from the 15th century, in the Sufi monasteries… Read More