Efeito McGurk

O efeito McGurk é um fenômeno perceptivo que demonstra uma interação entre audição e visão na percepção da fala. A ilusão ocorre quando o componente auditivo de um som é emparelhado com o componente visual de outro som, levando à percepção de um terceiro som. A informação visual que uma pessoa obtém ao ver uma pessoa falar muda a maneira como ela ouve o… Read More

Customer Experience Gone Wrong

To whom it may concern, I am writing to thank you for bouncing my check with which I endeavored to pay my plumber last month. By my calculations, three nanoseconds must have elapsed between his depositing the check and the arrival in my account of the funds needed to honor it. I refer, of course,… Read More

Adulthood does change your perpective on life

I am at the beginning of my 50’s, that’s half a century, and I know that I am aging. I also notice that along the way, my habits have changed, for better or worse. I believe in aging with dignity, and above all, with a sense of humour: “as long as you can laugh at… Read More

“Engrish” III: translation mistakes from across the globe, from menus to billboards, and mispelling

“Engrish” II: translation mistakes from across the globe, from menus to billboards, and mispelling

“Engrish” I: translation mistakes from across the globe, from menus to billboards, and mispelling

Queen Elizabeth II revokes independence of the United States of America

To the citizens of the United States of America from Her Sovereign Majesty Queen Elizabeth II In light of your failure to financially manage yourselves and inability to effectively govern yourselves responsibly, we hereby give notice of the revocation of your independence, effective immediately. (You should look up ‘revocation’ in the Oxford English Dictionary.) Her… Read More

“Engrish” XI: translation mistakes from across the globe, from menus to billboards, and mispelling