Different types of English from Across the Globe: British vs. American

For some years now, linguists have understood that English has moved from being a second language to becoming a global instrument of communication. Therefore, it is accepted that there is an English “language” spoken in the United States and regionally within it, which is somewhat different from that in England, South Africa, Australia, India, and… Read More

Why listing your price for services on your website might be a terrible idea

One thing that listing your prices will always do is disqualify a large percentage of people. In fact, it’ll probably disqualify the majority of people who view your prices. That’s a good thing if you have too many leads. According to an article published on Forbes by Pia Silva (ok, that was three years ago,… Read More

O slogan da primeira campanha global do McDonald’s no Brasil não foi uma tradução literal, e por isso foi um sucesso

Uma boa tradução captura o espírito de um texto sem segui-lo à risca. Ele captura a energia, a textura e a voz do texto de origem e as replica na tradução, valendo-se de todos os recursos do idioma de destino. Uma boa tradução transmite o que está escrito nas entrelinhas, e foi o que aconteceu… Read More