Home office durante e pós pandemia em sistema híbrido deixa claro: falar e escrever bem em inglês cada vez mais necessário

Em uma época de exposição global e conectividade instantânea, erros na comunicação escrita podem causar um impacto extremamente negativo sobre a percepção dos consumidores de uma marca. Mensagens pouco claras e confusas sugerem baixa capacidade de comunicação e falta de atenção aos detalhes, reduzindo sua credibilidade e posicionamento no mercado. Embora não exista uma associação… Read More

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Conteúdo / Content

 Conteúdo é a nova moeda da globalização. A BIRD GEI | Consultoria e Gestão de Idiomas  é uma consultoria de gestão de programas de idiomas para empresas. Nosso objetivo é proporcionar ao RH e a todos os stakeholders soluções estratégicas e melhores práticas para que possam atingir resultados mais eficazes na capacitação em idiomas. Nosso blog… Read More

The Blonde Stereotype

I have always wondered about the origin of blonde jokes. All women I know, despite of their hair color, are pretty smart! So, with a little help from Wikipedia, here it is: The blonde stereotype, the stereotypical perception of blond-haired women, has two aspects. On one hand, over the history, blonde hair in women has… Read More

The History of Chocolate

Chocolate is a raw or processed food produced from the seed of the tropical Theobroma cacao tree. Cacao has been cultivated for at least three millennia in Mexico, Central America and Northern South America. Its earliest documented use is around 1100 BC. The majority of the Mesoamerican people made chocolate beverages, including the Aztecs, who made it into a beverage known as xocolātl, a  word meaning “bitter water”.… Read More

What is your country’s stereotype?

The most Googled products in every country in one crazy map. In popular culture, certain countries are stereotypically associated with certain products — beer in Germany, carpets in Turkey, electronics in Japan. But those things aren’t what people are really searching for. Earlier this month, the cost-estimating website Fixr.com put together a map of the world with… Read More

Adulthood does change your perpective on life

I am at the beginning of my 50’s, that’s half a century, and I know that I am aging. I also notice that along the way, my habits have changed, for better or worse. I believe in aging with dignity, and above all, with a sense of humour: “as long as you can laugh at… Read More

How Did These Fruits Get Their Names in English?

How Kiwifruits Got Their Name Kiwifruit were first found in the Chang Kiang Valley of China and as they spread to other parts of the world, they were called Chinese gooseberries. They were named ‘kiwifruit’ in the mid twentieth century. The new name refers to the furry covering that resembles the kiwi bird. Kiwifruits in… Read More