O slogan da primeira campanha global do McDonald’s no Brasil não foi uma tradução literal, e por isso foi um sucesso

Uma boa tradução captura o espírito de um texto sem segui-lo à risca. Ele captura a energia, a textura e a voz do texto de origem e as replica na tradução, valendo-se de todos os recursos do idioma de destino. Uma boa tradução transmite o que está escrito nas entrelinhas, e foi o que aconteceu… Read More

Woof Woof: Dog Barks in Different Languages

Woof is the conventional representation in the English language of the barking of a dog. As with other examples of onomatopoeia or imitative sounds, other cultures “hear” the dog’s barks differently and represent them in their own ways. Some of the equivalents of “woof” in other European and Asian languages are as follows: English –… Read More

List of 100 Irregular Plural Nouns in English

Singular:           Plural: abyss               abysses alumnus         alumni analysis          analyses aquarium        aquaria arch                 arches atlas                atlases axe                  axes baby                babies bacterium       bacteria batch               batches beach              beaches brush               brushes bus                  buses calf                  calves chateau          chateaux cherry              cherries child                children church             churches circus              circuses city                   cities cod                  cod copy                copies crisis               crises curriculum     curricula deer                 deer dictionary       dictionaries domino          dominoes dwarf               dwarves echo               echoes elf                    elves emphasis      emphases family              families fax                   faxes fish                  fish… Read More

Confusing words: Words With No Plural Forms

Many students who are learning English are very surprised to learn that the words information, knowledge, and jewelry have no plural forms. These are called uncountable noums: Here is my list so far: accommodation advice baggage bread bravery chaos clarity courage cowardice equipment education evidence furniture garbage greed homework honesty information jewelry knowledge livestock luggage marketing… Read More

List of 370 Irregular Verbs in English

The English language has a large number of irregular verbs, approaching 200 in normal use—and significantly more if prefixedforms are counted. In most cases, the irregularity concerns the past tense (also called preterite) or the past participle. A Infinitive Simple Past Past Participle arise arose arisen awake awakened / awoke awakened / awoken B backslide… Read More

Top Twenty Ways to Tell Someone Their Fly Is Unzipped

20. The cucumber has left the salad. 19. I can see the gun of Navarone. 18. Someone tore down the wall, and your Pink Floyd is hanging out. 17. You’ve got Windows on your laptop. 16. Sailor Ned’s trying to take a little shore leave. 15. Your soldier ain’t so unknown now. 14. Quasimodo needs… Read More

How Did These Fruits Get Their Names in English?

How Kiwifruits Got Their Name Kiwifruit were first found in the Chang Kiang Valley of China and as they spread to other parts of the world, they were called Chinese gooseberries. They were named ‘kiwifruit’ in the mid twentieth century. The new name refers to the furry covering that resembles the kiwi bird. Kiwifruits in… Read More

Confusing words: Thank or Thanks God it’s Friday?

“Thank God” is actually a shortened version of “Thanks be to God” which means that you are telling the others (your friends or whoever) that you are thankful to God. “Thank God” is in the same way as “Praise God”. “Thank God” is also correct because you are using “Thank” as a verb I (we)… Read More