Whose idea was it to add cheese to the hamburger?

Adding cheese to hamburgers became popular in the late-1920s to mid-1930s, and there are several competing claims as to who created the first cheeseburger. Lionel Sternberger is reputed to have invented the cheeseburger in 1926 at the age of 16 when he was working as a fry cook at his father’s Pasadena, California sandwich shop,… Read More

Neuroscientists Find That Men And Women Respond Differently To Stress

Functional magnetic resonance imaging of men and women under stress showed neuroscientists how their brains differed in response to stressful situations. In men, increased blood flow to the left orbitofrontal cortex suggested activation of the “fight or flight” response. In women, stress activated the limbic system, which is associated with emotional responses. There are many… Read More

Praticar o inglês: enquanto muitos acham que o mundo é plano, outros já exploraram as bordas e descobriram que não é

Desenvolvido inicialmente para o público brasileiro, o blog da BIRD GEI foi criado em janeiro de 2010 através do conceito “edutain” (em inglês educate + entertain) ou educar e entreter. Naquele mês tivemos 8 acessos, mas hoje estamos comemorando mais de meio milhão, para ser mais preciso 532.492 “views”, 298.260 visitantes (média de 1,78 views por visitante,… Read More

BIRD GEI: O que faz um consultoria de idiomas?

Novembro, 2002, artigo publicado no O Estado de S. Paulo “Até meados de 1990, o Brasil era um país onde as empresas e as pessoas podiam enclausurar-se em seus territórios e viver da ilusão de que, quanto mais independentes da tecnologia, das negociações e do intercâmbio cultural, melhor. De lá para cá, todos sabemos o… Read More

Inglês no Brasil: estamos na contramão da globalização?

A BIRD GEI | Consultoria e Gestão de Idiomas tem divulgado anualmente desde 2002 a pesquisa de produtividade e índice de proficiência em inglês no Brasil realizada com funcionários inscritos em cursos patrocinados integralmente ou co-patrocinados por empresas. As pesquisas servem como benchmarking do aprendizado  e permitem que nossos stakeholders façam ajustes e direcionem seus investimentos… Read More

English Language Tests

Different prices, graduation systems, validity of test … It may be difficult sometimes to understand the differences between all the English language tests available out there. This infographic will help you have a better idea of which test would suit your profile the best by comparing them in 10 points. Source: www.topformation.fr

LE MUR DES JE T’AIME (I love You : The Wall)

What schoolboy has not carved in his desk with his penknife the name of his first love? What teenager has not confided to the stone wall of his neighborhood the secret of an “I love you”? What couple has not engraved its initials in a heart pierced by an arrow on the bark of a… Read More

Language Proficiency Tests: TOEFL – IELTS – TOEIC – CAMBRIDGE

Test of English as a Foreign Language or TOEFL, is a standardised test of English language proficiency for non-native English language speakers wishing to enroll in U.S. universities. The test is accepted by many English-speaking academic and professional institutions. TOEFL is one of the two major English-language tests in the world, the other being the IELTS. TOEFL is a trademark of ETS (Educational… Read More