Encouragement

If we were still capable of being energized or inspired, this kid’s can-do attitude might actually do the trick. He’s more excited about pulling off a successful bike ride than most of us are about being alive. Just think — if your boss was anywhere near this good at motivating you, you wouldn’t even be watching… Read More

20 years/anos of/de partnership/parceria: Cannes Lions/Estadão/BIRD GEI

Estadão newspaper is the official representative of the Cannes Lions International Advertising Festival in Brazil, and BIRD GEI | Consultoria e Gestão de Idiomas has had the honor of being the official translator for Estadão on all issues related to the Festival since 2001. The Cannes Lions is the largest gathering of professionals in marketing,… Read More

Origin of Cyber Monday

Cyber Monday is now more than a decade old and was created as an online counterpoint to the brick-and-mortar-heavy Black Friday. In addition to giving online retailers a piece of the Thanksgiving weekend pie, it gives holiday deal-hunters a more convenient shopping option. It takes place on Nov. 29 in 2021. Whether Cyber Monday still… Read More

Happy Thanksgiving Day

Thanksgiving Day is a national holiday celebrated primarily in the United States and Canada as a day of giving thanks for the blessing of the harvest and of the preceding year. Several other places around the world observe similar celebrations. It is celebrated on the fourth Thursday of November in the United States and on… Read More

Origin of Black Friday

Black Friday is the day following Thanksgiving Day in the United States (the fourth Thursday of November), often regarded as the beginning of the Christmas shopping season. In recent years, most major retailers have opened very early and offered promotional sales to kick off the holiday shopping season, similar to Boxing Day sales in many… Read More

A genialidade lingüística dos bebês – The linguistic genius of babies

No TEDxRainier, Patricia Kuhl apresentou resultados surpreendentes sobre como os bebês aprendem uma língua sobre outra -, ouvindo os seres humanos ao seu redor e “fazendo estatísticas” sobre os sons que eles precisam saber. Experimentos de laboratório (e tomografias cerebrais) mostram como os bebês de 6 meses de idade, usam um raciocínio sofisticado para entender… Read More

Where did the meme ‘Karen’ come from?

Dictionary.com defines Karen as a slang for: a pejorative slang term for an obnoxious, angry, entitled, and often racist middle-aged white woman who uses her privilege to get her way or police other people’s behaviors. As featured in memes, Karen is generally stereotyped as having a blonde bob haircut, asking to speak to retail and restaurant… Read More

O que é uma ‘Karen’: novo personagem no debate racial dos Estados Unidos?

O que é uma ‘Karen’, novo personagem no debate racial dos Estados Unidos? Antes de mais nada: este post não tem a intenção de polemizar, mas sim de informar. “Karen” é uma gíria pejorativa para designar uma mulher branca de meia-idade desagradável, irritada e muitas vezes racista que usa seu privilégio para conseguir o que… Read More